Course curriculum

  • 1

    Welcome!

    • Welcome to the MasterClass!
  • 2

    How To Set Up Your Facebook Accounts

    • Set Up Your Business Facebook Page

    • Set Up Your Business Manager Account

    • Set Up Your Business Ad Account

    • Set Up Your Payment Method

    • Set Up Your Facebook Pixel

    • How To Verify Your Domain

    • Aggregated Event Measurement Configuration
  • 3

    Facebook Ad Account Walkthrough

    • Introduction to Facebook Business Manager

    • Introduction to Facebook Ads Manager

    • Campaign Objectives Explained

    • Top Campaigns Used
  • 4

    Audience Research

    • Audience Insights

    • Lookalike Audiences

    • Custom Audiences

    • Building Your Audience
  • 5

    How To Write Ad Copy That Converts

    • Writing Ad Copy That Converts

    • Recommended Copywriting Books
  • 6

    Design Scroll Stopping Creative

    • Creative - Images

    • Creative - Videos
  • 7

    Landing Page Best Practices

    • Landing Page Optimization
  • 8

    Building Your Ads

    • Traffic Ads

    • Intro to Conversion Ads

    • How To Set Up Conversion Events

    • Finish Setting Up Conversion Ads
  • 9

    Testing

    • Testing Your Audiences

    • Testing Ad Copy

    • Testing Creative

    • Testing Metrics

    • Sprint Testing
  • 10

    Ninja Tricks

    • How to Warm Up Your Audience

    • Engagement Boost

    • Audience Expansion

    • 5 Steps to Safeguard Your Facebook Business Manager Account